From 2016 to 2018, I was the Creative Manager at Fundraising Direct, an agency specializing in the not-for-profit sector. One of my most fulfilling tasks was to rebrand the company in support of their expansion in the Canadian market. A new website was the flagship of this rebranding – pushing forward the new brand message of innovation and creativity.
The new website is modular and mobile-friendly with a clean simple layout. The concept was inspired by Cossette, and Sid Lee. Since the main purpose of the site was to support accelerated growth, a Contact Us box was included on every page, making it as easy as possible for prospective clients to reach out.
I made sure to include case studies of successful campaigns in the Client Success Stories section to demonstrate the impact of Fundraising Direct’s strategies and experience.
Rebranding Fundraising Direct also included articulating powerful, inspiring Mission, Vision and Values to focus the company’s identity in the market.
The new site also included a blog with industry insights from the Fundraising Direct management team as well as industry leaders.