CANADIAN RED CROSS POSTCARDS

To help make sure that long-time and monthly donors continue to support the Canadian Red Cross, Fundraising Direct developed a series of postcards to be sent out at key milestone dates (1, 3 and 6 months). As Creative Manager, I wanted to give these items inherent value, to create objects that would be kept proudly on the fridges of thousands of people across Canada. It was also important that the three postcards build on each other and so when seen in sequence they create a message: Thank you, you make is possible, until the job is done.

The backs of the postcards were overprinted with a handwritten message thanking the donor and celebrating their ongoing support.

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